On May 15, 2011, the rosé hit the ice, as a crowd of sleek, chic and perfectly coiffured guests filed into the Novoa Salon in Los Angeles for a private gathering in celebration of BE Beverly Hills’ first year and Novoa Salon’s tenth year anniversary; an exclusive event that raised as astounding $2,000 for the Japanese Relief Fund.
Located right in the heart of Los Angeles, Novoa Salon with its exotic Zen like décor is a L’Oreal Professionel salon that has gained significant notoriety for it's superior and unique service, delivered at the very hands from it's elite team of professionals. The owner of the salon, Carlo Novoa, who was in attendance that afternoon looking very Italian Vogue in a crisp, ivory suit, has travelled the globe and boasts loyal clientele of fifteen years and running.
Last year, Novoa connected with Michele Owen, co-founder of BE Beverly Hills Eco-friendly Haircare line, making Novoa salon the first salon in Los Angeles to carry BE Beverly Hills products. BE Beverly Hills prides itself on the guiding principle as to "develop products that are eco-friendly, cruelty-free to animals, and containing natural ingredients that always perform". The line which has already received phenomenal reviews, and has sent celebrity stylists to the stars tongue's wagging, had reached a stagering 125,000 fans in just their first year on Facebook. I had a quick chat with the gorgeous Michelle, who was also in attendance that evening in a green apple cocktail dress who informed me that BE's inspiration was to create a line that empowers women, with the idea that "a woman is most confident when she is radiant and beautiful."
Throughout the afternoon, guests were treated to the BE Beverly Hills Inspired Daily Shine & Repair Serum with Argan Oil, a light-weight, paraben-free product, perfect for all hair types and with all natural rejuvenating ingredients to renew, rehydrate, and protect the hair; as well as personalized red velvet cupcakes and catering by Electric Karma.
For more information on Novoa Salon, head on over to :
http://www.novoasalon.com/
For more information and product details, as well as Facebook on BE Beverly Hills, head on over to:
http://www.bebeverlyhills.com/
For more information and product details, as well as Facebook on BE Beverly Hills, head on over to:
http://www.bebeverlyhills.com/
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